New Website Interview

Staff or Team Photo

New Website Interview > Staff or Team Photo

Happy staff shots are another of the most powerful ways to communicate a great customer experience.

  • Here's a tip: Take a big photo of your whole team. Make sure you take the photo in front of a contrasting and interesting background. Again, skip the blank wall (we don't want them to look like prisoner photos!) and put them in front of your moodily lit lanes.
  • Here's a tip: Find examples of more than one staffer helping a customer. Again, have a good joke ready and capture their natural smiles.
  • Here's a tip: Again, closer is better. We don't really need to see their knees. Stick to upper body (and their magical smile!) unless you are capturing action shots.
  • Here's a tip: Taking a photo over a customer shoulder works really well because you capture the staff's real customer personality.
  • Here's a tip: Again remember, these shots are only what we are using to start out. They don't have to be perfect, or professional. They need to be something. Just get out and take some shots with your smartphone.
  • Here's a tip: If you have more photos. Bring them on, our content experts will match up the best shots at every opportunity we can.
  • Here's a tip: More photos are almost always better. Sometimes, we can crop out something really interesting. Or, we can enhance the photo with a style and make it a background...
  • Tip: Your staff should be fine with a photo if you just ask. There is generally no need to get a model release if you take a photo in a public area. Your bowling center is a public area.
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Most web visitors will conclude that your happy staff corresponds to a great customer experience.

Remember, the Internet is a cold place.  Your people are the best opportunity you have to make visitors arrive predisposed to like your company.

If doing a team photo shoot, ask your photographer to do full body shots, and head to elbow shots, these are most flexible for online display.  Lighting should be as uniform as possible. Action shots are great if you emphasize customer service.

If you have existing images, we may elect to treat the photos as grayscale or some other effect to minimize differences.

Ask your team to dress in some kind of coordinated fashion.  Uniforms, business casual, suits (ha!), the key here is that they should be as uniform as possible.  If a photo shoot isn’t possible, ask for selfies. Everyone has a selfie.

Some Examples: