Category Archives: Brian’s Blog

Brian’s thoughts on technology and how it affects the bowling industry and business.

Generate Leads with These 6 Mobile Marketing Tactics

Generate Leads with These 6 Mobile Marketing Tactics Using mobile marketing to generate leads may not be as straightforward as your other lead generation tactics, but it is a profitable and efficient way to reach your audience through a constantly growing channel. Have a look at how Google describes a “multi-screen’ world: Generating leads through mobile marketing requires taking a step back and thinking about ways you can […]

Photo Rights and Licensing

Photo rights and licensing It’s a complicated mess of spaghetti. Let’s see if we can untangle it a bit. First, Who owns the photo? Photos and images are intellectual property. As such, photo ownership starts and almost always stays with the photographer. “Hiring” a photographer doesn’t change the ownership. So, what if you hire a photographer? […]